Megan Johnstone

01 — Challenge

The problem

Megan had built an engaged following on TikTok around her experience in the cleaning industry, but had no dedicated platform to turn that audience into customers. She wanted to package her knowledge into a practical guide for people looking to start and grow their own cleaning business.

02 — Solution

What we did

We created a dedicated ecommerce website where Megan could sell her cleaning business course and digital PDF directly to her audience. The store was designed to feel professional, simple to navigate and closely connected to her personal brand.

The website was integrated with her social media presence, creating a direct journey from her TikTok content to the course. This allows her existing audience to discover the product naturally while also giving new visitors a place to learn more and purchase.

03 — Result

The result

Megan now has a dedicated platform to monetise her audience and turn her knowledge into a digital product. Her social media traffic feeds directly into the website, creating an organic customer journey and giving her a scalable way to grow sales as her audience continues to grow.